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Website Privacy Policy

Last updated: June 25, 2021

As we, ZOZO Inc., acting as data controller of your personal data, facilitate the platform of and provide the social network “WEAR” services (including posting content such as coordinated clothing photographs and short blog (diary) and exchanging comments with other users (“Posted contents information”), optimize the set of pictures posted which you may prefer, and facilitate to automatically post the same posting to other social network services, available at https://wear.net/) for your use, we take privacy very seriously and undertake to process your personal data in compliance with applicable laws including U.S. privacy laws and the Japanese Act on the Protection of Personal Information (“APPI”). Below is our Website Privacy Policy (the "Policy") which describes how we process your personal data on WEAR.

We may change, add to, or delete any part of this Policy from time to time. You will be informed of any substantial or material changes made to this Policy.


PURPOSE AND GROUND (why and on what ground we process your personal data)

We process your personal data for the following lawful purposes:

Purpose Category of Personal Data / Related Forms Lawful Basis
To create, authenticate and manage your user account - Your account information such as your name or nickname, gender, date of birth, height, email address, IP address and profile picture (“Account information”). Based on the necessity to perform our contract with you or to take steps at your request prior to entering into a contract
To provide the WEAR services to accountholders - Account information
- Your posted contents information
- Other login information such as the webpages you visited, IP address, browser type and record of access (“Login information”)
Based on the necessity to perform our contract with you
To respond to your enquiries (For accountholders)
- Account information
- Posted contents information
- Login information
- Enquiries information
(For non-accountholders)
- Your name, email address and enquiries information.
Based on the necessity to perform our contract with you (if you already hold an account) and based on our legitimate interests (if you do not hold an account)
To maintain and improve our services, and ensure the security and proper functioning of the website - Account information
- Posted contents information
- Enquiries information
Based on our legitimate interests to maintain the quality and security of our website
To send newsletters/emails - Account information Based on your consent
To research and analyze marketing data, and develop new services - Account information.
- Posted contents information.
- Enquiries information.
Based on our legitimate interests to carry out research and analytics on our website

Personal data we obtain from third party sources

Separately, we may obtain your personal data from a third party social media network service provider (your name, nickname, gender, date of birth, member ID of the third party social network service, email address, token, follow-user account information) and combine them with the personal data you directly provided. This helps us to ensure the functionality of website and improve our services.

If you fail to provide your personal data, we might be unable to maintain our relationship with you or provide our services to you to the extent that such personal data are necessary to maintain our contractual relationship or to provide the contractual services.

Cookies and similar tracking technology

We use cookies and similar tracking technology (collectively, “Cookies”) to collect and use personal data about you (including to serve interest-based advertising). For further information about the types of Cookies we use, why, and how you can control Cookies, please see our Cookie Notice.

CHILD DATA(what our policy on child data is)

We do not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to access to the WEAR services.


We will retain your personal data for 2 years usually after you close your account, or your last contact in case of non-accountholders unless we are required to maintain under applicable laws and regulations or it is necessary in relation to the Purposes. Upon the lapse of the retention period, we will either delete or anonymize your data.


We are committed to safeguarding and protecting your personal data and will implement and maintain appropriate technical and organizational measures to ensure a level of security appropriate to protect your personal data from accident or unauthorized destruction, loss, alteration, disclosure or access. No data transmission over the Internet, mobile networks, wireless transmission or electronic storage of information can be guaranteed to be 100% secure. Please note that you use our services and provide us with your information at your own risk.


We may disclose certain items of your personal data in so far as may be necessary for the purposes above to the following entities:

Other ZOZO Companies.
• The contractors and service providers we directly or indirectly engage for the purpose of providing our services (for example, to support the delivery of, provide functionality on, or help to enhance the security of our Website) A list of our current service providers and contractors is available here.
• Your fellow users and social media network service providers you link your account with.
• Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy.
• Subject to applicable law, we may disclose information about you (i) if we are required to do so by law, regulation or legal process, such as a subpoena; (ii) in response to requests by government entities, such as law enforcement authorities; (iii) when we believe disclosure is necessary or appropriate to prevent physical, financial or other harm, injury or loss; or (iv) in connection with an investigation of suspected or actual unlawful activity.


As most of our services in our commercial operations are provided by our contractors and service providers in Japan and other countries such as the U.S., your data are processed or stored in the servers or storage devices hosted in Japan and such other countries. In this context, we may transfer your personal data to such other countries, where the laws may be different. Your personal data are protected by our data transfer agreements with our counterparts.



You have the right to lodge complaints about our way of processing your personal data with the competent data protection supervisory authorities.


Our Site does not accept or process such Do Not Track signals or similar mechanisms. Other third party websites may keep track of your browsing activities when they provide you with content, which enables them to customize what they present to you on their websites.


For further information and inquiry, contact:

ZOZO Technologies, Inc. WEAR Customer Support Center
*In order to improve the quality of its supporting services and to collect information correctly, the Company may record and retain the contents of the conversation between the Company and the User.

Personal Information Protection Manager:
Tatsuya Kubota (ZOZO, Inc.)
Contact for inquiry regarding personal data:https://wear.net/contact/